City on a Roll 2027
(27+28 February)
Information for Victorian attractions and venues
Join City on a Roll 2027
Saturday 27 – Sunday 28 February 2027
City on a Roll is the return and evolution of Independence Australia’s former Accessibility Weekend. Across Saturday 27 and Sunday 28 February 2027, participating attractions across Melbourne and regional Victoria will offer free entry for wheelchair and mobility aid users, plus one guest.
Timed ahead of International Wheelchair Day on 1 March, the event is designed to encourage greater participation, inclusion and access to experiences across Victoria.
We are inviting attractions, venues and experiences across Victoria to join us and help create a weekend where more people can get out, explore and participate.
Why participate in City on a Roll?
Taking part is an opportunity to welcome new visitors, showcase your accessible experience and join a broader campaign celebrating participation and inclusion.
Together, participating venues can help make more of Victoria’s attractions and experiences visible and welcoming to wheelchair and mobility aid users.
Showcase your venue
Highlight your accessible facilities, experiences and visitor offering.
Reach new visitors
Connect with wheelchair and mobility aid users looking for accessible experiences.
Demonstrate your commitment
Show your organisation’s support for accessibility and inclusion.
Be part of the campaign
Feature alongside participating venues across City on a Roll campaign activity.
What participation involves
What does my venue need to do?
Participating venues will be asked to:
Provide free entry for wheelchair and mobility aid users, plus one guest, on 27 and 28 February 2027
Provide details of the participating experience or attraction
Share relevant accessibility information with visitors
Confirm any booking, session or capacity requirements
Supply approved venue imagery and logo assets
Nominate a contact for campaign coordination
Support promotion through your own channels where possible
Help create a positive and inclusive experience for visitors with disability
Specific participation arrangements can be discussed with our team to suit your venue and visitor experience.
How we’ll support participating venues
We’ll help make your participation visible, clear and easy to manage.
City on a Roll will be supported by a coordinated campaign designed to build awareness of the event, showcase participating experiences and help wheelchair and mobility aid users plan their weekend with confidence.
Independence Australia will work closely with participating venues throughout the campaign, helping bring together the information, content and promotional activity needed to support both your involvement and the visitor experience.
Campaign promotion
Participating venues will have the opportunity to be featured as part of City on a Roll campaign activity across relevant Independence Australia channels. This will include website content, social media, email communications, venue spotlights and broader promotional activity designed to help audiences discover participating experiences and plan where they would like to visit.
Clear visitor information
We know that having the right information before visiting a venue can make a significant difference. We’ll work with you to clearly communicate your accessibility features, participating offer, booking requirements, and any other practical details visitors should know before they arrive.
Campaign coordination
Our team will work directly with participating venues to make the process as straightforward as possible. We’ll coordinate the collection of venue details, approved imagery, accessibility information and campaign content, and provide participating venues with the information and assets needed to support promotion through their own channels.
Ready to support? Here’s how to connect with us
Get ready for City on a Roll
Ahead of the event, we’ll prepare your venue information for campaign activity and provide relevant content and promotional assets to support your involvement. Then, on 27 and 28 February 2027, you’ll join venues across Victoria in welcoming City on a Roll visitors.
About Independence Australia
Independence Australia is a unique social enterprise built to deliver disability, health, family, and community services and products that support independence.
We create opportunities for people to live with independence and realise their potential.
We are committed to working collaboratively alongside the people we support and their families to provide quality, safe and sustainable services and products that respond to individual needs, goals, and choices.
We’re a social enterprise, which means every purchase helps fund services for people with disability and supports children, young people and their families across Australia.
We distribute products to hundreds of thousands of customers throughout Australia. Funds generated from our personal health and wellbeing products, mobility aids, and equipment sales directly support the essential programs we deliver to the people we support.
With more than 12,000 products available and warehouses in every state, we make it easy to get what you need, delivered quickly to your door. As Australia’s leading supplier of continence aids, wound care, nutrition, skin care, and mobility and daily living aids, we understand the complexities our customers can face, and we are here to help you find the right solution.